About Us
Bedui is a Jordan-based jewelry brand specializing in contemporary designs inspired by the desert, the Bedouins, and the rich heritage of the Arab world. Our pieces blend cultural depth with modern simplicity — designed for the modern day nomad.
Bedui [beh-duh-wee] is Arabic for Bedouin - the nomadic Arabs who inhibit the desert regions of Jordan, Palestine, Iraq, Syria, the Arabian Peninsula and North Africa. Dubbed as “desert dwellers”, they have been living for thousands of years on barren lands, adapting, growing and learning essential values.
Contemporary jewelry inspired by the desert...
Traditionally, Bedouin jewelry is made out of silver, incorporating turquoise and red stones, bells, chains, coins and mesh. Owning silver jewelry was very important as it meant financial freedom to Bedouin women, as well as acted as talismans. They believed that jewelry possess magical powers, so filled with symbols, they are able to repel evil eyes and negative energy, and attract fortune and luck.
Our mission at Bedui is to, therefore, not only bring you high quality jewelry pieces, but to also add a dose of magic, symbols and love to your everyday, inspiring you to connect with all the beauty that surrounds us.
Created together
Bedui is built on collaboration. We work with a network of local talents — artisans, photographers, designers. We don’t “empower communities” in the cliché sense; we create together. Our work is co-dependent, rooted in shared creativity and genuine connection — that’s what brings every Bedui piece to life.
As featured in
We were featured in The New York Times article “Female Designers Reinterpret Jordan’s Jewelry Heritage” — a reflection of our ongoing dialogue between tradition and modernity.
